Hibiscus Marketing

Hibiscus Marketing was formed by a team of experienced financial communications professionals in response to requests from privately held businesses to help them tell their stories in a more compelling and effective manner.

Over the years, the team has helped large and small companies in the U.S., Canada, China, Vietnam, the UK and Latin America build positive reputations with investors by helping them tell their stories. In several instances, we played a crucial role in helping them successfully deal with crisis.

Most recently, we have helped a large, international company effectively polish its image with a target audience.

We have helped a startup company establish its brand, create its website and marketing materials, attract customers and get its new business rolling.

Give us a call. See how we can make your business blossom.

Frank HawkinsFrank Hawkins

CEO of Hawk Associates, an international financial communications firm based in Key Largo with an office in New York. With outstanding branding and messaging expertise, Frank is the consummate storyteller, skills he honed as a foreign and war correspondent and later as an award winning corporate executive in charge of external communications and internal relations for a Fortune 200 company. Whether a client needs a simple visibility campaign, help with a media project, assistance in dealing with a crisis or a comprehensive marketing plan, Frank lends his extensive communications experience to the team.

Did you know? Frank is a former Cold War spy, author of the novel Ritter's Gold and an accomplished photographer with several one-man shows. He currently serves on the boards of several public and private companies including the Florida Keys Electric Co-op and the Florida Keys History and Discovery Foundation.

Julie MarshallJulie Marshall, MBA, Strategic Marketing and Finance

President of Hibiscus Marketing, and President of Hawk Associates since 1996. Julie's expertise in strategic marketing approaches your business brand message organically to develop a unique communications strategy that will attract media attention and build reputation while delivering consistent messaging. With a techie bent (former physics and art major), Julie incorporates powerful social media and public relations skills with a keen eye for design elements to strengthen your story and build market share.

Did you know? Julie is a former nuclear power plant engineer. She has also exhibited her oil paintings at a one-woman art exhibit and is a gifted musician.

Inge Lehmitz HawkinsInge Lehmitz Hawkins, Chief Photographer

Chief Photographer Inge has been working on and off as a professional photographer since the late 1960’s. She shot pictures for The Associated Press during many years abroad as the wife of AP Correspondent Frank Hawkins and worked professionally in Miami for over a decade.

Her extensive portfolio can be seen on Facebook.




Caitlyn McAlpine, Media Specialist

Caitlyn is responsible for managing and maintaining the Hibiscus and Hawk websites and operating systems. She is an expert in managing websites, is proficient in development and as a graphics artist. Caitlyn also has technical skills in the areas of applications, networking and hardware. She successfully completed the Microsoft Network Technology Program and is a Microsoft certified technology specialist.

In her spare time, she has enjoyed sky-diving as well as the joys of boating, fishing and snorkling in beautiful waters of the Florida Keys.

She even enjoys building and a little target shooting now and then.


Isis Majeka, Intern

Isis is a junior at Coral Shores High School in Islamorada. She is a whiz with computers and social media. Highly popular with her classmates, she is the president of her class and was recently named to the National Honor Society. She also works in her dad’s store, Keys Kritters in Key Largo. Yes, Isis loves animals!